Me, Design Leader with 15 years of Experience building teams in high growth startups.
A design executive with 15+ years building and scaling integrated Product Design and Research organizations across complex, multi-platform ecosystems. I lead multidisciplinary teams where UX, UI, and research operate as one discipline, connecting insight to execution, and embedding human-centered systems into company strategy.
I believe design is a strategic differentiator: the system that clarifies complexity, aligns decisions, and earns trust.
YEARS OF EXPERIENCE
ORGANIZATIONS BUILT
Wears multiple hats, adapts to the situation and does a little bit of both
From early-stage build to multi-platform scale, I’ve built and led integrated Product Design and Research organizations — defining structure, ownership, and standards that sustain craft as teams grow.
I design the systems behind the work — career frameworks, operating models, design systems, and research practices — so teams move with clarity, consistency, and measurable impact.
I operate at the intersection of product, operations, and executive strategy — translating insight into roadmap decisions, aligning cross-functional leaders, and clarifying complexity across ecosystems.
I build cultures where design partners deeply with Engineering, Product, and Ops — embedding collaboration into process so outcomes outperform individual effort.